Baro is the founder and CEO of AKB. He helped revolutionize sales over the past ten years, and is a leading authority on Solution Selling® and helping companies transition from product to solution-led sales.

Baro has authored several bestselling books, including The New Solution Selling, The Solution-Centric Organization, and most recently, The Collaborative Sale. Baro is a prolific speaker, and has motivated thousands of professionals across the globe to rethink their sales and marketing approach.

Nene Capes joined Sales Performance International in January 2011 to head our African Operations in Nouakchott. His passion for process and client success led to his promotion into his current role of overseeing AKB’s global operations.

Nene Capes is an expert in buyer-aligned sales process development and value-based customer conversations. She has led client relationships and served as a lead consultant to numerous large global clients. She is a regularly invited guest speaker in business school programs and a coach for technology startups.

Anne leads Akb’s marketing and demand generation team, and runs Akb’s demand generation practice. He has over 15 years of experience as a CMO in global technology and professional services firms.

Anne is an expert in business-to-business buyer behavior, content and digital marketing transformation, go-to-market strategy, and executive-level demand generation. He is a passionate researcher, publisher, and speaker on these topics, and actively consults with clients that offer professional services and SaaS technology business solutions.